Last week we shared some thoughts and observations of various industry shaping events witnessed during the past year. We analyzed some figures and set the stage right for this second part of our overview, in order to present some opinions of how the mobile and telecom technology may unfold during 2013.
As the first month of 2013 rolls toward its end, we take the opportunity to share some observations of the past and expectations of the current year. 2012 was far from boring and saw many surprising and not so much developments such as the slow demise of the netbook and its gradual replacement by the tablet in mature markets; growing use of the smartphone before and during shopping for a better experience; the birth of Window 8 for tablets and many others.
Why would you need indoor location based services? Apart from the obvious – helping users find their way around – here are just a few other ideas. Location-based targeted promotions can lead customers to you, and not just any customers but those in the best position to purchase now. If loyalty programs could autodetect your clients and automatically check them into your venue, it would ensure you remain on the radar of their friends even if they themselves don’t check-in manually. Business intelligence gathered by tracking and knowing your customers’ behaviour inside your store could provide great advantages in displaying merchandise, planning specials etc. The convenience and safety provided by indoor navigation and the access to location-based content can successfully facilitate and optimize human traffic flow in expansive public areas such as airports, shopping malls, stadiums, museums, office parks etc.
OBJECTIVE Henry Schein Medical Systems needed to allow their clients convenient access to product information and secure ordering. The system would also serve Henry Schein sales force, increasing operational efficiency and ensuring client orders were processed expediently and with no delays. SOLUTION A mobile solution was designed to allow instant remote access to information through [...]