Last week we shared some thoughts and observations of various industry shaping events witnessed during the past year. We analyzed some figures and set the stage right for this second part of our overview, in order to present some opinions of how the mobile and telecom technology may unfold during 2013.
Why would you need indoor location based services? Apart from the obvious – helping users find their way around – here are just a few other ideas. Location-based targeted promotions can lead customers to you, and not just any customers but those in the best position to purchase now. If loyalty programs could autodetect your clients and automatically check them into your venue, it would ensure you remain on the radar of their friends even if they themselves don’t check-in manually. Business intelligence gathered by tracking and knowing your customers’ behaviour inside your store could provide great advantages in displaying merchandise, planning specials etc. The convenience and safety provided by indoor navigation and the access to location-based content can successfully facilitate and optimize human traffic flow in expansive public areas such as airports, shopping malls, stadiums, museums, office parks etc.
Delaware River and Bay Authority was preparing to launch the seasonal Cross Cape Adventure for its Cape May Lewes Ferry line. The Adventure required a mobile solution to bring out the fun side of exploring the Twin Capes Region, while allowing users to receive interactive information about the ferry schedule via their mobile devices. Bianor designed and developed a mobile application, which offered travelers up-to-date ferry schedule information, allowed them to check into various locations, review a history of past check-ins, etc. The application featured a Cross Cape Adventure location-based contest with automatic contest entry and check-in at predefined locations.
MTel ZigZag is a comprehensive child monitoring and tracking system with location information derived using network-based cellular triangulation, web access, panic functionality and other features was developed by Bianor and added to the major provider’s service offering.