A managed service, branded Bezeq DLNA Media Share, was conceived in a joint effort between Bianor and Bezeq. The service is cloud-based and is designed to deliver video content anywhere, anytime, to any screen. It launched March 15th with a nationwide campaign, firmly positioned on three pillar components – faster and cost-effective Internet speed, Samsung Smart TV 6500 2011, and Bezeq DLNA Media Share application powered by iMediaShare technology.
The Digital Living Network Alliance (DLNA) provides a standard the idea of which is to enable DLNA certified products to be compatible with each other in a home network environment, even if manufactured by different companies. There are however some problems with relation to the truly connected home that still need to be addressed if DLNA is to turn from a patchy working solution, available mostly to the moderately tech-savvy, into a widely understood and used facility.
Bianor partnered with Asus and licenced the iMediaShare technology, adding mobility and extending the reach of the O!Play media player product line. A custom branded O!MediaShare was developed, allowing users to stream media from a multitude of online news and entertainment services, as well as both video and social websites directly on their HDTVs, without the need for complicated setups.
iMediaShare is a revolution in content consumption. It frees viewers from the constraints of small screens and push-type media delivery, and empowers content publishers and CSP’s with new possibilities for customer engagement.