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Samsung City Park Zone – Case Study

December 11, 2010

Samsung City Park Zone

OBJECTIVE


Samsung’s new mobile platform Bada was a newcomer on the market. They entrusted Ogilvy and us with the task to design a strategic high impact mobile solution for its entrance into the heavily populated app world.

SOLUTION


The mobile solution targets elegantly one of the city dweller’s most prominent pain points, simplifying parking payment management. It manages the experience by tracking elapsed and remaining park time, sending notifications or initiating payment, allowing preset periods, change park time duration, all achieved via a user friendly interface.

RESULT


The launch of Bada was enhanced with a pack of cool mobile solutions which positioned it solidly amongst other players on the local market.

Author: Maria Williamson

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