Uniondale, NY, March 16, 2012Bianor today announced a partnership with PR Newswire, the global leader of marketing and communications solutions, bringing PR Newswire’s customers’ multimedia news content directly to their connected devices, including internet TV and gaming consoles via Bianor’s iMediaShare application.
Bianor’s iMediaShare, the complete end-to-end push-to-TV platform, represents a great opportunity for users of PR Newswire’s broadcast and multimedia services, offering the interactive consumer the invaluable ability to access On-Demand News content on a TV, and engage their target audiences in a more dynamic way.
With multimedia broadcasting a growing and influential part of public relations, this partnership will assist in the transformation of standard press releases to rich content that comes alive with video, photos, and more.
“Our partnership with Bianor represents our ongoing commitment to broaden the reach of our customers’ content across a range of platforms and environments,” said Josh Cohen, Vice President, Content Licensing and Distribution, PR Newswire. “For the first time, PR Newswire video content is available on Internet TV, via gaming consoles and across a variety of mobile devices, all through one application.”
In addition, iMediaShare combines simplified content discovery, seamless media streaming and intuitive media remote control thus presenting a timely addition to PR Newswire’s MultiVu offering.
“We are very excited to partner with PR Newswire in bringing on-demand rich-media press releases to the TV screen for the first time in the industry.“ shares Stefan Lilov, Vice President, Product Development, Bianor. “This is exactly what iMediaShare is designed for – to make high-quality online video content available on-demand at any time on any screen.”
About PR Newswire
PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Find out more about iMediaShare at www.imediashare.tv