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Decrease Churn, Increase Loyalty with Personal Multimedia VAS

March 30, 2010

If you are a communication service provider looking to increase customer loyalty and decrease churn, iMediaShare Center might be an interesting user-centric VAS to check out.

The service has two characteristics that make it particularly suitable for the job:

  1. The users start storing personal image and video with the operator which makes the relationship operator-subscriber much more personal;
  2. The VAS increases the footprint of the operator to reach to the subscriber’s home WiFi network thus bridging the mobile and home worlds.
Author: Kostadin Jordanov

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