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BG PostCard Solution – Case Study

November 12, 2012

BG Postcard Mobile Application

OBJECTIVE


How could The National Post Office merge advanced technologies with an old tradition, in order to revive a long lost service? In the world of Facebook, email and text messages is there room for the forgotten art of the printed paper postcard? Of course, Bianor had the answer.

SOLUTION


A fantastic mobile solution for iPhone and Android was created which invites users to take a photo with their smartphone and send it on to any location in the world as a beautiful printed postcard. A comprehensive back-end administrative system manages images, resolution, orders, payment and postage; barcodes and service information is automatically generated; the postcard is printed out and sent to the requested physical address. SMS payment integration completes the hassle-free experience.

RESULT


The BG Postcard mobile application quickly became a favorite with consumers, with downloads gathering momentum through organic word-of-mouth recommendations. The National Post Office reports increasing orders of the service and is drawing valuable technology savvy clients.

Author: Maria Williamson

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