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Bezeq DLNA Managed Service – Case Study

May 23, 2012

Bezeq

OBJECTIVE


Bezeq is Israel’s largest and leading telecommunications group, offering the full range of telecom services – domestic and international, fixed and mobile, Internet, transmission, and more. The large telecom was working on a new high-speed Internet subscription upgrade and needed that magic ingredient that would excite their users about the new product.

SOLUTION


A managed service, branded Bezeq DLNA Media Share, was conceived in a joint effort between Bianor and Bezeq. The service is designed to deliver video content anywhere, anytime, to any screen. It launched March 15th with a nationwide campaign, firmly positioned on three pillar components – faster and cost-effective Internet speed, Samsung Smart TV 6500 2011, and Bezeq DLNA Media Share application powered by iMediaShare technology.

RESULT


Bezeq received a turnkey solution with the project lasting two months from inception to delivery, a smooth integration and Bianor responsible for the complete operation of the service. Shortly after it was launched, it resulted in Bezeq reaching approximately 40% of target. Bezeq will be adding new local content with time, which should see their results improving even further.

Author: Maria Williamson

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